November 7, 2016 - WRITTEN BY GEORGE WANG
According to studies conducted by the Harvard Business Review, businesses who respond within a day are more than 60x as likely to qualify a lead as those who respond afterwards. In other words, in the world of contact forms, the early responder gets the lead.
October 17, 2016 - WRITTEN BY GEORGE WANG
Studies have shown that people prefer to work with businesses they have a personal connection with, and local business events are a great way to get yourself in front of potential customers and start making connections.
October 4, 2016 - WRITTEN BY GEORGE WANG
Once your business gets off the ground and becomes profitable, you might be looking for new opportunities to grow. If you have consistent positive cash flow, happy customers, and as much business as you can handle, it might be time to consider expanding.
September 19, 2016 - WRITTEN BY GEORGE WANG
Have you ever tried advertising but didn’t get any results? Losing time and money on a failed marketing campaign is frustrating, but it can also give you valuable information about how to improve your advertising efforts in the future.
September 1, 2016 - WRITTEN BY GEORGE WANG
Your website is a business tool, and like any tool it’s important to make sure it’s performing to its full potential. What that means for your specific business depends on your goals for your website. Do you want to build your email list? Gain subscribers? Convince visitors to buy your product? Using a Call to Action on your website will help you get it done.
August 1, 2016 - WRITTEN BY GEORGE WANG
You've probably heard that ranking #1 on Google by employing a cost-effective SEO strategy can make a huge difference to your bottom line. But getting and keeping that coveted top spot isn't as simple as some people think.
June 4, 2016 - WRITTEN BY GEORGE WANG
Your home page might be beautiful, but do you always want customers to visit there? If your goal is to get potential customers to perform one specific action, such as signing up for your newsletter or purchase a specific product or service, you may want to consider setting up one or more special pages dedicated solely to that task--a landing page.
April 18, 2016 - WRITTEN BY GEORGE WANG
One of the primary benefits Kaidoora provides our clients is that we use website analytics to help businesses increase their sales, lead generation, and marketing effectiveness. But what does that mean? And how does it work?
March 8, 2016 - WRITTEN BY GEORGE WANG
One of the most frequent questions we get is “Do you SEO our website?” This article will clarify what exactly SEO is and how Kaidoora approaches it, so you can evaluate for yourself if your current SEO strategy fits into your overall marketing plan.
October 12, 2015 - WRITTEN BY GEORGE WANG
One of the most overlooked aspects of a website is the area of legal and technical compliance. Below are 3 common types of compliance that websites need to meet. Does your website meet them?
September 16, 2015 - WRITTEN BY GEORGE WANG
The number one reason customers visit a restaurant website is to look at the menu, and they're increasingly doing so on phones and tablets. Make sure your menu is formatted properly for mobile devices by avoiding having only PDF menus (which are slow to load and requires a separate program to open) or flash menus (which cannot be loaded by newer devices). Kaidoora generally provides customers with web-friendly menus (for website viewing) with a link to a downloadable PDF menu (for printing).
August 27, 2015 - WRITTEN BY GEORGE WANG
In our previous post on Websites 101, we discussed how to measure whether your website is actually generating you business. But how exactly does that work?
Below are three of the techniques that we use to help business owners get repeat business. How many of these techniques does your business use?
August 4, 2015 - WRITTEN BY GEORGE WANG
Online ordering is becoming more and more popular with business owners, but there are definitely potential pitfalls that businesses need to be aware of. Below are three situations based on actual problems our clients encountered, and our explanations of how we helped our clients fix them.
July 20, 2015 - WRITTEN BY GEORGE WANG
Busy business owners sometimes think that once a website is set up, they're done. Unfortunately, this can be dangerous. Outdated websites with incorrect information look unprofessional, can lead to lost business, and may put you in legal trouble if you fail to properly secure customer data or fulfill compliance requirements.
At Kaidoora, we believe that businesses deserve ongoing support and service improvements when they invest in a website.
June 22, 2015 - WRITTEN BY GEORGE WANG
When you first set up your website, many seemingly unimportant decisions can actually have a significant long-term impact on how much business you actually get through the site. Here are some actionable tips related to the initial setup of your website, specifically about your domain name and your hosting.
June 15, 2015 - WRITTEN BY GEORGE WANG
The goal of a business website is to generate value for your business. It doesn't matter how great it looks, how much money you've already spent on it, or how much time you've spent getting it to work. If a business website doesn't drive you business, it's an art project, not a business website.